Knowledge management gives sales an edge - vnunet.com Knowledge management gives sales an edge - vnunet.com: "The leading purpose of knowledge management should be to educate sales teams so they can earn more revenue for a business, according to enterprise content management specialist Interwoven.

Launching its new Marketing Content Management application, the software vendor outlined its belief that knowledge management (KM) will increase revenues and drive wider KM adoption.

'Salespeople are often not connecting with their customers because they don't have any knowledge of the customers' needs,' said James Murray, vice president of sales for Interwoven EMEA."  ¶ 14:45