Business 2.0 :: Online Article :: Barely Managing :: Management by Blog? Business 2.0 :: Online Article :: Barely Managing :: Management by Blog?: "Most of the companies I've observed using blogs are trying it on their customers before unleashing it internally on their staffs. The external need, apparently, is more pressing. Many businesses already have other systems in place for managing internal information, ranging from simple brown-bag lunches to overkill knowledge-management regimens. But companies are always looking for better ways to touch base with existing and potential customers, and there's no hotter way to communicate on the Net than via a weblog."  ¶ 07:36