5.11.05
Purisma Launches Customer Identity Management
Purisma Launches Customer Identity Management : "Purisma recently announced the availability of the market%u2019s first and only turn-key Customer Identity Management (CIM) solution. For customer-centric enterprises, the Purisma Customer Registry is a sophisticated identity management solution that provides comprehensive, accurate customer identities to ensure a powerful foundation of reliable, consolidated customer information for customer data integration (CDI) intiatives.
In today%u2019s tight economy with aggressive competition and increasing focus on the bottom line, companies are looking for ways to improve customer retention, satisfaction, and ultimately, revenue. Providing employees with %u201Csingle view of the customer%u201D applications enables customer-facing personnel to better understand customers and deliver high-impact interactions. Customer satisfaction can be increased via %u201Csingle face to the company%u201D applications like customer portals which offer faster, more efficient service, at reduced costs. These applications require accurate, complete customer information%u2014consolidated correctly from disparate operational systems across an enterprise.
'Enterprises cannot expect to retain and grow their customer base unless they first have an accurate, complete picture of each customer,%u201D said John Radcliffe, Vice President and Research Director with Gartner. %u201CTechnology for matching and managing customer identities ensures that customer information is accurately identified and correlated to the correct customer, regardless of where that data resides.'
Purisma%u2019s Customer Registry connects via web services connections into enterprise-wide systems, databases and even external data sources to recognize relationships between account records or contacts, using rules-based logic and multi-pass correlation. Customer data stored in different languages and formats is recognized by the Customer Registry, providing support of data from over 50 countries.
The Customer Registry relates and incorporates applied organizational and relationship data into customer identities, allowing enterprises to define corporate hierarchies between a parent company such as Ford and a subsidiary such as Volvo, or relationships between a territory such as New England and a region such as the Northeast. It also references corporate hierarchies imported from internal systems such as CRM applications or from external sources like D&B. Because automated matching cannot be 100% accurate, Purisma provides an easy to use %u201Cdata stewardship%u201D application to reconcile and handle exceptions, define and manage hierarchies, and enable audit and control processes." ¶ 13:45
In today%u2019s tight economy with aggressive competition and increasing focus on the bottom line, companies are looking for ways to improve customer retention, satisfaction, and ultimately, revenue. Providing employees with %u201Csingle view of the customer%u201D applications enables customer-facing personnel to better understand customers and deliver high-impact interactions. Customer satisfaction can be increased via %u201Csingle face to the company%u201D applications like customer portals which offer faster, more efficient service, at reduced costs. These applications require accurate, complete customer information%u2014consolidated correctly from disparate operational systems across an enterprise.
'Enterprises cannot expect to retain and grow their customer base unless they first have an accurate, complete picture of each customer,%u201D said John Radcliffe, Vice President and Research Director with Gartner. %u201CTechnology for matching and managing customer identities ensures that customer information is accurately identified and correlated to the correct customer, regardless of where that data resides.'
Purisma%u2019s Customer Registry connects via web services connections into enterprise-wide systems, databases and even external data sources to recognize relationships between account records or contacts, using rules-based logic and multi-pass correlation. Customer data stored in different languages and formats is recognized by the Customer Registry, providing support of data from over 50 countries.
The Customer Registry relates and incorporates applied organizational and relationship data into customer identities, allowing enterprises to define corporate hierarchies between a parent company such as Ford and a subsidiary such as Volvo, or relationships between a territory such as New England and a region such as the Northeast. It also references corporate hierarchies imported from internal systems such as CRM applications or from external sources like D&B. Because automated matching cannot be 100% accurate, Purisma provides an easy to use %u201Cdata stewardship%u201D application to reconcile and handle exceptions, define and manage hierarchies, and enable audit and control processes." ¶ 13:45
